Work Scope
・Competition analysis
・Brand identity (concept and design)
・Brand guidelines (VI element development, template creation, etc.)
・App design (creation of company brochures, business cards, envelopes, etc.)
The challenge
Sanko Estate has been a major office brokerage service provider supporting companies’ office strategies for over 35 years.
It has gained the trust of its client by meeting all the office needs of Japanese and foreign firms.
To further increase its corporate brand recognition and credibility, it started an ambitious look & feel unification project.
Our approach
We conducted several workshops with the client to set the strategic foundation for the creatives, starting with the company’s perceived strengths, vision and mission. Sanko Estate’s desired perception was summed up as “the ones who get it done”, weaved into all design creatives and formalized into clear brand guidelines.
Result
Sanko Estate began a new chapter in 2014 with the new image.
Armed with a meaningful and actionable company vision, each employee can thrive to be “the ones who get it done”.
| Client | Sanko Estate Co., Ltd. |