MIND
- I favor simple things and concepts in life and avoid excess. (I don’t) (+31pt.)
- I seek something to heal my heart.(I dont’t) (+30pt.)
- I often wonder about the background and reasons for even the most simple and everyday things. (I dont’t) (+28pt.)
LIFESTYLE
- ・Self-image｜nothing in particular
- ・Things I spend time and money on｜nothing in particular
- ・Essential functional feature when considering a purchase｜nothing in particular
- ・Essential emotional feature when considering a purchase｜nothing in particular
- ・Preferred visual universe｜nothing in particular
- ・Favorite music type｜ not interested in music (+7pt.)
- ・Reason for choosing current company｜none of the proposed reasons (+6pt.)
- ・SNS｜LINE (-9pt.)
NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )
MINDSET®’ s six consumer segments
