MIND

  1. I often wonder about the background and reasons for even the most simple and everyday things. (+37pt.)
  2. I’m very interested in events and their consequences occurring in faraway places in the world. (+34pt.)
  3. I take any opportunity to meet people with different values and opinions from my own. (+31pt.)

LIFESTYLE

  • ・Self-image｜free-thinker (+18pt.)
  • ・Things I spend time and money on｜reading (+23pt.)
  • ・Essential functional feature when considering a purchase｜raw materials / ingredients (+15pt.)
  • ・Essential emotional feature when considering a purchase｜intellectually exciting (+18pt.)
  • ・Preferred visual universe｜clean lines and shapes (+21pt.)
  • ・Favorite music type｜jazz (+17pt.)
  • ・Reason for choosing current company｜positive social impact (+6pt.)
  • ・SNS｜YouTube (+20pt.)

NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )

MINDSET®’ s six consumer segments

  1. ACHIEVER
  2. LIBERAL
  3. COCOONER
  4. THINKER
  5. SHOWA
  6. WHATEVER