MIND
- I tend to wear expensive and prestigious items. (+57pt. )
- I tend to be more knowledgeable than others about the latest shops, restaurants, movies, and music. (+57pt.)
- I think that other people regard me as someone with a good sense of art and design. (+52pt.)
LIFESTYLE
- ・Self-image｜tasteful (+8pt.)
- ・Things I spend time and money on｜domestic travel (+11pt.)
- ・Essential functional feature when considering a purchase｜look (+6pt.)
- ・Essential emotional feature when considering a purchase｜conveys status (+10pt.)
- ・Preferred visual universe｜arty (+9pt.)
- ・Favorite music type｜hard rock / heavy metal (+4pt.)
- ・Reason for choosing current company｜future perspectives (+10pt.)
- ・SNS｜Facebook (+11pt.)
NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )
MINDSET®’ s six consumer segments
