MIND

  1. I strongly favor simple things and concepts in life and avoid excess. (+22pt.)
  2. I’m good at things involving logical thinking and analysis. (+20pt.)
  3. I often wonder about the background and reasons for even the most simple and everyday things. (+19pt.)

LIFESTYLE

  • ・Self-image｜intellectual (+9pt.)
  • ・Things I spend time and money on｜reading (+6pt.)
  • ・Essential functional feature when considering a purchase｜ease of use / convenience (+19pt.)
  • ・Essential emotional feature when considering a purchase｜makes you feel well – off (+11pt.)
  • ・Preferred visual universe｜simple (+14pt.)
  • ・Favorite music type｜classical music (+6pt.)
  • ・Reason for choosing current company｜interesting job (+7pt.)
  • ・SNS｜Facebook (+0.1pt.)

NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )

MINDSET®’ s six consumer segments

  1. ACHIEVER
  2. LIBERAL
  3. COCOONER
  4. THINKER
  5. SHOWA
  6. WHATEVER