MIND
- I think it’d be great to depend on someone else all the time. (+37pt.)
- I seek something to heal my heart. (+27pt.)
- If possible I don’t want top move away from my hometown. (+17pt.)
LIFESTYLE
- ・Self-image｜ordinary (+15pt.)
- ・Things I spend time and money on｜SNS (+4pt.)
- ・Essential functional feature when considering a purchase｜ease of use / convenience (+11pt.)
- ・Essential emotional feature when considering a purchase｜heartwarming (+9pt.)
- ・Preferred visual universe｜cute (+9pt.)
- ・Favorite music type｜J-pop (+11pt.)
- ・Reason for choosing current company｜short working hours / little overwork (+9pt.)
- ・SNS｜LINE (+12pt.)
NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )
MINDSET®’ s six consumer segments
